Category Archives: 2020 Newsletters

March 2020 “Developing A Personal Strategy”

For most folks, a change signifies a possible disorientation, consternation and moving away from their comfort zone. Since most of us seek stability and order, we hardly ever welcome a change. Many of us find ourselves in great stress, anxiety and immense chaos when the prospect of change looms around the corner.

As much as wish to avoid it, it’s prudent to realize that change is inevitable. Life is a collection of changes; with life we learn to deal with a change and mold ourselves to get along with it. Likewise, in an organization, when a change is implemented, people can get accustomed to the changed environment. Instead of being scared and running away from the change, it’s favorable to learn, how to cope with a change. I find that by embracing change and labeling it as an experience helps ease the discomfort and actually brings self-confidence.

Often times when we have those persisting issues that keep reappearing its life’s little way of reminding us that the path that we are on is not the right path and to choose another way.

Below are some personal strategy points that can help you overcome the stress of change:

• Take a different approach

Change is not always bad. Many times, in fact most of the times when there is a change, it happens for a good reason. Remember the way a child learns to walk from crawling? It’s a change which might seem excruciatingly painful because of all the falling which results in bruises, but once a child learns to walk, it proves to be the most beneficial change to have ever happen to him or her in life, a learning “experience”. Likewise, in an organization, when there is a change due to higher management policies, consumer demands etc., it is not always for worse. In fact, many times, due to modern principles of total quality management (TQM), it is beneficial for an organization to implement a change thus, helping the employees in return to excel. An employee should look at a change with positive, optimistic, and a challenging approach. Doing this, would ease the process of change for a person and lead to a better future for him or her in the new scenario.

• Realize your capacity to adapt

Everyone has a different capacity to adapt him/herself to a change. Some people, due to their quick learning abilities and higher IQ are able to adapt themselves to changes much quicker than others. Apart from genetic abilities, this capability to efficiently and quickly change is provided by proper planning and right attitude as well as communication when appropriate.

• Develop a managing strategy based on who you are

Self-realization is an important virtue. A person who is aware of his or her shortcomings and positive attributes are in a better position to evaluate their abilities in managing change. Making a list of the current skills, and skills that would need to be acquired and acting accordingly would help you to engage in an efficient transformation towards a change.

• Keep your expectations realistic

Many times, a change does not produce the results that it was intended to give. At other times one might experience severe discomfort while adapting to a change. Irrespective of such incidents, one should not get disheartened by a failure and be open towards future changes. With this, it is greatly advised to have a realistic approach towards a change and the ability to change. Proper guidance regarding the consequences of a change can be solicited from a senior member or mentor of the organization to get a realistic view of the change.

Putting off until tomorrow what you can do today only leads to a path of inefficiencies and disappointments for you and those around you. Make the most of your abilities and learn more so that you can do more.

Allawos & Company has helped and continues to help countless individuals and companies alike reach their goals and discover new potential.

February 2020 “Characteristics of Leadership”

Since time immemorial, leaders have guided humanity through its struggle for survival. A leader shows us a ray of light in darkness, makes our future brighter and life much simpler; he or she brings hope and happiness in our life. This is the optimistic view of a leader and this newsletter will focus on the positive influence of a leader keeping in mind that we all know that a charismatic leader can also be a dangerous one based on their belief systems and those of their followers.

What are the characteristics of leadership; people often wonder. Why is it that someone is a leader and someone else a follower? It has been observed that a leader possesses certain qualities which are markedly different from the common masses or those who do not want to lead. While the common man or woman gets entangled in their routine life, the leaders often overcome these difficulties and decide to bring radical changes in the environment in which they live.

There are two kinds of people in this world, proactive and reactive. Reactive people give vent to their anger whereas proactive people think for the future and try to find lasting solutions to any problem(s) and generally have a positive attitude. When Mahatma Gandhi was thrown out of the train, he didn’t react at that moment but instead he devised a strategy, which threw the British out of India forever, indeed a lasting solution. Being proactive is considered one of the most important characteristics of leadership.

Having the capability of taking on tough decisions is considered an important characteristic of leadership. Being tough and or strong also means having the ability to withstand peoples’ ire. Sometimes some decisions are unpopular or have vision beyond the here and now, but one needs to take it for the overall benefit of the people, which might be essential for a better future. A leader should demonstrate tremendous courage and stamina during that challenging period as well as not caring who takes credit for a job well done as long as it gets done.
A leader is always focused towards their goal(s). They exhibit complete dedication towards their work and demonstrate tremendous self-confidence. A leader is not fickle minded. He or she is determined; their communication with people is very effective. A leader never gets carried away by emotions. Their emotional quotient is exemplary and they never make decisions based on their whims and fancies. They are the personification of enthusiasm. He or she creates positive energy around their surroundings, energizing everyone around them. In fact, people take great pleasure in working with such people.

The ability to motivate others is a vital characteristic of leadership. Anyone devoid of this characteristic should not even dream of becoming a leader. Vacillating or waiting for consciences is not part of the definition of a true leader. People stick to a leader because they find such a leader to be motivational. Once people get motivated, they stick to and work tirelessly for their leaders, helping them achieve their goals and objectives. If people are not motivated by a leader, then why will they follow?

In life there is an up and a down, a plus and a minus but nonetheless a constant struggle of nature; this will never change. Leaders struggle with this constantly and even to some degree have a bit of a dark side that must be overcome on a daily basis. Those that overcome to do good tend to be incredible, strong individuals and we all know what happens to leaders when they can’t overcome the struggles of life.

It is believed that certain characteristics of leadership are by birth, similar to the color of our eyes and hair passed down by our parents through the great gene pool. Someone is a born orator; someone is a born singer and someone is a born writer. True to a certain extent, but it is also true that there is nothing in this world which cannot be achieved by hard work. Mahatma Gandhi started exhibiting his leadership traits when he was a young man, and surprisingly Colonel Sanders founded Kentucky Fried Chicken and spread his franchise across the United States when he was in his sixties. Sam Walton, although he’d owned a small chain of discount stores, opened the first true Wal-Mart in 1962 when he was 44. So, there’s nothing that can’t be learned.

Apathy is a choice; don’t make it! What kind of LEADER will you be?

Allawos & Company has helped and continues to help countless individuals and companies alike reach their goals and discover new potential.

Good News is Coming

January 2020 “Building Intrigue When Talking about What You Do”

As we start the New Year we are newly energized to take on new challenges, personal, and professional growth, as well as vowing to follow a new direction. If you believe in the effects of Solar Eclipses 2020 will be the year for you. Solar eclipses are typically for new beginnings and great opportunities. Because they happen in the New Moon, it is important to write down all your intentions and what new things you want to manifest for this period.

Many businesses, freelancers and service providers make the mistake of focusing on themselves rather than on their clients’ needs. They also don’t make it clear what value they provide. For example, they might tell everyone they work as a virtual assistant, but don’t make it clear exactly what top services they provide. Writing intriguing marketing copy in relation to your services can help you get more clients, and it is easier than you think.

Who Will Hire You?

Many companies are now hiring freelancers in order to do particular tasks which are either too boring or laborious for them to bother with, or which they don’t have the staff to cover. This being the case, there are many opportunities for virtual assistants and other service providers to work on a range of special projects, or get a steady stream of clients they can help every day.

A good virtual assistant can be worth their weight in gold to a busy executive particularly if they can’t afford or have a steady stream of work for a full time Public Relations Officer. A good PRO can take care of the many administrative tasks related to running a successful business and frees the executive / owner up to focus on business development, product development, and other important tasks that will increase their revenue stream.

Your Value as a Service Provider

You need to make your value proposition clear from the outset when you are writing your description of your services, but you can do so in an intriguing way. Some virtual assistants are generalists who will do just about any business-related tasks just as if they were a personal assistant working full time in an office. Others specialize in particular areas or computer programs.

One of the most popular specialties for service providers is WordPress, the number one blogging software in the world. Many business owners use it to create their websites. Once they have a website, they need to keep it up to date. Virtual assistants, who can upload content, schedule it, optimize it for search engines and so on, and will command a higher salary than a generalist. Most business typically has a website, but make a fatal mistake by not keeping it current and fresh with new content.

Be Solutions Oriented

When you are writing your copy, intrigue your audience by painting a picture of how great life can be if they hire you or by highlighting how your services will ease their daily stress. Start by showing that you understand their pain points; that is, the things that they find most difficult in their business, which might be holding them back from the success they deserve.

By showing you understand their pain points, you are offering a solution to those problems through the services that you provide. What would their life be like if they didn’t have to spend so much time working on WordPress and or other mundane websites and computer programs? How much more time would they have to grow their business if you took over their email marketing campaigns? The above simply highlighted the service of online marketing. This is not limited; business is in the business of service. Whether it be lawyers, CPS’s or manufactures who make products, a service is still being provided.

Your Pitch Should Support Your Assertions

It’s relatively easy to write intriguing copy, but you also have to convince the reader that you can deliver. Your pitch needs to tell a story to keep the reader’s attention and intrigue them to keep reading. The story should interweave the challenge, the solution and the conclusion highlighting what your company can do while at the same time enticing them with in your marketing materials and services provided.
If you’ve been struggling to get new clients, rewrite your marketing materials to make them more intriguing and compelling, and you should soon see clients who are willing to give you the opportunity to provide your services and new exciting projects.